Sponsorship in Canada

“Sponsorship is a relationship between an athlete and a company where the company provides goods, services, finances or a combination of those in return for commercial benefits.”

It does exist and it is possible… and it takes work and dedication, however, it can be an invaluable investment. Hear me out: companies care about how they can get publicity and increase revenue. There is money available and they spend it in on advertising and marketing. Feel like you can help them out? If not, check out some of their motivators:

  • Increased brand awareness
  • Increased sales and traffic
  • Community and public relations
  • Testing/launching new products and services

Don’t forget that there are also multiple types of sponsors:

  • Product sponsor
  • Service sponsor
  • Media partner
  • Cost-reducing sponsor
  • Financial sponsor

More and more companies are looking to take advantage of social networking with high performance athletes to boost their brand. Reach out to your regional advisor to learn more about how you can get out there!

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